Wild Cosmo × LOVR

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Prepared for Loren Telfer

Wild Cosmo
Flowers.

Brand identity and naming
Prepared for
Loren Telfer, Wild Cosmo Flowers
Scope
Brand conceptualisation
Year
2026
Who you are

Wild Cosmo Flowers is a florist, an espresso bar and a curated lifestyle store in one, built by Loren Telfer from her garage into a Taree shopfront in four months. It is genuinely loved, and the reviews, the following and the press all say the same thing.

The business has grown well past where it began, and the brand's next chapter deserves a name and an identity built to carry all of it.

This proposal covers exactly that: the naming and the brand identity, done properly, once.

What is included
  • Origination
    Foundational session, project conceptualisation, milestone development and timeline creation.
  • Creative direction
    Brand audit, internal analysis, external analysis and a creative direction session.
  • Name conceptualisation
    Creative naming session, name conceptualisation x 12, name rationale and name presentation.
  • Brand identity
    Word mark, logo mark, typography, rationale, colour palette, applications, brand guidelines and final exports.
  • Creative writing
    Website and social media captions.
The investment
  • Brand conceptualisation
    Origination, creative direction, name conceptualisation, brand identity and creative writing, as itemised. Brand fonts are purchased by the client once the brand is approved.
    $2,600
Trading terms
  • Terms of service
    The stated fee does not include GST. Additionally, the fee excludes costs related to any third party services such as font licensing, printing and production. If required, LOVR AGENCY will connect the client with preferred vendors to obtain competitive quotations for approval and management by the client.
  • Payment
    The initial instalment (50%) is due upon onboarding and prior to commencement. The balance is payable upon completion of the brand and prior to delivery of the final approved assets.
The next step
Confirm proposal.
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Prepared by LOVR for Wild Cosmo Flowers
Savannah Barber · Creative Director · savannah@lovr.agency